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Plain-English SEO and ghostwriting advice
Practical help for small businesses that want to get found on Google and sound like themselves doing it.
October 28, 2026
What does an SEO audit include? A plain-English checklist
What a useful SEO audit should cover, what you should get at the end, and the red flags that mean you're paying for a tool printout.
Read →October 28, 2026
Is it okay to use a ghostwriter for LinkedIn?
When using a LinkedIn ghostwriter is perfectly normal, when it crosses a line, and how to keep posts honest and in your own voice.
Read →October 28, 2026
SEO for small business: where to start (and what to ignore)
A practical starting plan for small business SEO: the free setup steps that matter most, the pages you need, and what to skip.
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